Define your Ideal Customer Profile
Choose the founders your service is best suited to help. Focus on the period when a founder is preparing to raise, as this is when the need for your service and Metal is strongest.
Start With Three Customer Groups
First-Time Founders
Pre-seed and seed founders raising their first institutional round who need structure, investor access, and guidance.
Repeat Founders and Raisers
Seed to Series B companies that value speed and may hire consultants, CFOs, or advisors to help run the round.
Accelerator Ecosystems
Startups in accelerators, incubators, and university programs that are preparing to raise an early-stage round.
Create a Usable Customer Profile
Choose the fundraising stage
Decide whether you will focus on pre-seed, seed, Series A, or a defined range of stages.
Define the market
Select the sectors, locations, and company types where your experience is strongest.
Choose the founder segment
Select first-time founders, repeat founders, accelerator companies, or a clear combination.
Define the timing trigger
Describe the evidence that indicates the founder is preparing to raise capital.
Your final customer profile should clearly explain who you serve, when they need your help, and why your experience is relevant.