Growth Playbook · 1 of 4
Introduction
The Growth Playbook helps resellers identify the right founders, recognize fundraising opportunities, and test repeatable ways to grow their Metal business.
Start by defining the right customer, track signals that show fundraising intent, and then test different growth plays.
1. Define Your Ideal Customer Profile
Identify the founder profiles, company stages, industries, and fundraising needs that are the strongest fit for Metal.
Define your target customer
2. Track Fundraising Intent
Look for signals that suggest a founder is preparing to raise, actively fundraising, or may soon need investor support.
Learn how to identify intent
3. Experiment With Growth Plays
Test different outreach, content, partnership, and customer engagement methods to discover what consistently creates opportunities.
Explore growth plays