Test several customer acquisition channels. Begin with current and previous clients because these relationships usually convert faster and can produce useful case studies.

Play 1: Grow From Your Existing Client Base

Start With Existing Relationships

• Introduce Metal to current clients who are preparing to raise.
• Re-engage previous clients who may raise again within 12 to 24 months.
• Ask satisfied founders to introduce relevant founders from their network.

Play 2: Win New Clients

Build New Founder Relationships

• Publish practical fundraising advice on LinkedIn and X.
• Follow up with relevant founders who engage with your content.
• Explain how your service and Metal make fundraising more structured.
• Host webinars, workshops, or office hours for founders preparing to raise.

Play 3: Scale Through Partners

Work With the Startup Ecosystem

• Build referral relationships with accelerators and incubators.
• Work with angel networks, startup lawyers, accountants, and co-working spaces.
• Create joint case studies and co-branded material with Metal.
• Run shared webinars to reach founders outside your existing network.